Creating Lifelong
Readers with HLC
Year of engagement
2022
Industry
Education
Services Provided
- Social Media
- Lead Generation
about client
Hippocampus Learning Centres (HLC) pioneers’ impactful educational solutions within a commercial framework, addressing critical social needs. Partnering globally, HLC empowers private schools and community centers with innovative programs for schools, preschools, and libraries, transforming education worldwide.
Background
HLC’s journey started in 2003 with a library for children in Koramangala, a suburb of Bangalore. The GROW BY Reading program quickly became a notable success, presenting an opportunity to expand and bring more schools into HLC’s growing network.
about approach
Conceptualized #LifeLongReaders Social Media Campaign to drive awareness for HLC’s reading programs showcasing their transformative impact through engaging posts and videos on Facebook, YouTube, and LinkedIn. Additionally, Facebook, WhatsApp, LinkedIn and Google Search was strategically leveraged to encourage non-HLC schools to partner with HLC and adopt best practices by offering a library grant.
